Search Engine Marketing (SEM) PerthAdvertise using Pay Per Click (PPC) adverts on Google
Search Engine Marketing, or SEM, according to an expanded definition of marketing, can be defined as
the action or business of promoting and selling products or services using search engines, like Google, and Bing.
In this context, the SEM service Doig Website Technology offers is Pay Per Click advertising, which both promotes, and helps sell your products or services.
Pay Per Click, or PPC,
is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked
Google has a PPC program called Adwords. Using Google’s own words, which are true:
Attract more customers
No matter what your budget, you can display your ads on Google and our advertising network. Connect with potential customers at the magic moment they’re searching for your products or services, and only pay when people click your ads.
So, we have SEM, PPC, and Adwords.
Doig Website Technology can set up your Adwords campaign to drive qualified website visitors to your website. This can bypass, or complement the need for Search Engine Optimisation, or SEO.